Proper PR

It’s been another busy month for our clients, with fresh research, acquisitions, industry commentary and product developments making headlines across the property sector. Here’s a snapshot of the latest coverage.

Agent Wise

London estate agents have revealed the biggest challenges they believe will shape the property market in 2026, from affordability pressures to changing buyer expectations. Read more here.

 

Dwelly

Dwelly has completed its eighth acquisition of the year, adding a further 500 managed properties to its growing portfolio as the business continues its rapid expansion. Read on.

 

GetAgent

New research from GetAgent shows that estate agents are backing the Government’s proposed homebuying reforms, highlighting the potential to create a faster, more transparent property transaction process. Full article.

 

House Buyer Bureau

House Buyer Bureau has revealed six common home presentation mistakes, including the much-debated ‘millennial grey’ décor trend that could reduce a property’s value by as much as £30,000, along with practical advice on how sellers can maximise their home’s appeal. Read on here.

 

Propoly

A growing number of tenants are reportedly using ChatGPT to challenge letting agents, signalling how AI is increasingly influencing the rental sector and changing the way consumers approach tenancy disputes. Read more.

 

Octane Capital

Octane Capital has unveiled a refreshed proposition following its acquisition by Aldermore, marking the next phase of the specialist lender’s growth strategy. Full article.

 

Zero Deposit

New insights from Zero Deposit highlight the ongoing evolution of the rental market, offering commentary on the latest developments affecting landlords, tenants and letting agents. Read more.