OPINION PIECE by Russell Quirk A couple of dodgy geezers knock on your grandmother’s door and tell her they’re doing some roof work for the council nearby and they’ve noticed one of her ridge tiles is loose. ‘We could fix it for you if you like?’ they say. Of course,...
It has been another fantastic period of media coverage for Proper PR’s clients, with stories appearing across a brilliant mix of leading property and financial trade publications as, well as the national press. From major acquisitions and changing market conditions to...
The property industry is built on trust. Whether someone is buying a home, securing a mortgage, investing in a development or choosing an estate agent, they're making one of the biggest financial decisions of their lives. Long before they compare fees or products,...
Think about the biggest names in the property industry. Chances are you've never dealt personally with every one of them, yet you'll almost certainly have an opinion. Certain property brands have become familiar not simply because of advertising, but because they're...
It's a question that divides opinion. Could a business really thrive without spending thousands on advertising? For some brands, the answer is yes. Companies like Tesla famously spent little or nothing on traditional advertising for many years, relying instead on...
There was a time when every business wanted one thing: a feature in the national press. A quote in a newspaper or an interview on television was the ultimate seal of credibility. Traditional media coverage remains enormously valuable, but the way people consume...
Every day we're bombarded with headlines. Most pass us by without a second glance, while others stop us scrolling and make us want to know more. The difference isn't luck. It's psychology. The best headlines don't rely on clickbait or exaggeration. They tap into...
Our team recommend: Never Split the Difference by Chris Voss Perfect for: Estate agents, negotiators, brokers, developers and anyone who deals with clients. A former FBI hostage negotiator shares techniques for influencing conversations, building trust and negotiating...
