Proper PR

Formerly known as PropergandaPR

Elevate Your Brand
with ‘ProperPR’

Formerly Properganda

The only PR agency run by property people for property people

“Our website domain authority went up from 24 to 43 in our first 6 months with you. It took our competitors years to achieve this” – Tarquin Purdie,

Stand out
Be trusted and boost your SEO benefit from copious media mentions with Estate Agency PR

“PR at scale wizards…” Marketing Director

Do you want some?
Press coverage that’s focussed on volume and caliber

“It’s estate Agency PR better than anything else I’ve ever seen…” Google Qualified Search Professional

Get the most
from your marketing budget. We deliver more than you would expect

“Genuinely astonishing results…” Independent SEO Consultant

The only PR agency run by people from the property industry

Huge press exposure

Total Mentions

UK articles


Audience reached


Equivalent advert value

Return on Investment 

vs Client Cost

2021 Coverage To Date

How a Property PR Agency works

Explained by Co-Founder Russell Quirk PR

PR for the property industry

Using an experienced property PR agency is one of the most cost-effective ways to promote your business and position yourself as an expert in the field.  PR, done properly, exposes your brand to the masses via third-party publications that by the very nature of their independence, validate that you are a credible organisation.  Having the requisite knowledge of the market in which they operate, you should never underestimate the importance of a good property PR agency to elevate your brand. Put simply, good PR helps people know about you, like you, and trust your service.

You could spend more and more marketing pounds on Google ads, Facebook targeting, radio, print ads, TV, and outdoor. However, this approach is an expensive endeavour and the public is worldly-wise in knowing that paid ads, even the great ones, are contrived and 100% partisan. Consumer fatigue is one way of putting it. Negative ROI is another.

A Good Property PR Agency will elevate you to the next level

A property PR agency will create bespoke media strategies to help clients build their reputations, generate sales, and meet their business goals. By forming and leveraging relationships with key media contacts in order to carefully position specifically produced content on particular media platforms, be that print, broadcast, or online. It’s my view that PR for the property industry is not just a support channel but a vital frontline tool, essential in gaining cut through, more traction, and in building natural search ranking defensibly enabling you to showcase your services and stand out in a competitive real estate market.

Property PR Agency News

Cardinal Sins in Marketing: Part 1

Cardinal Sins in Marketing: Part 1

"It's gone a bit quiet and so we're going to cut back on marketing for a while". This is a statement often heard as business quietens down cyclically and seasonally and it's especially popular as a tactic by cash starved start-ups. Yet, the rationale makes no sense....

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Even PR Firms Need PR

Even PR Firms Need PR

We sometimes get asked why we can often be seen on TV and heard on radio talking about the housing market. Surely the job of a PR agency is to secure such coverage for their clients? Great question. Russell and James built the Emoov brand via prolific PR over a number...

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Proper(ganda) – Why The Name Change?

Proper(ganda) – Why The Name Change?

Remember that new kid at school that was good looking and then turned out to be clever AND played sports better than everyone else? They ended up being admired and respected but also secretly gossiped about - and maybe their peers even wanted them to fail here and...

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Our Twitter Feed

Covid #rental arrear woes start to ease for UK landlords - the latest research by @SequreProperty will make welcome reading for the #buytoLet Sector.

The latest UK #HousePrice Index, released today, shows house prices fell by nearly 4% following the initial #stampduty holiday.

But there's no need to panic, as @BFPropertyGroup and @benhamandreeves explain in today's media.

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Find Us

Proper PR Office
35 New Broad Street, London EC2M 1NH
Tel: 0207 856 0185

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