Proper PR

Formerly known as PropergandaPR

Elevate Your Brand
with ‘ProperPR’

Formerly Properganda

The only PR agency run by property people for property people

“Our website domain authority went up from 24 to 43 in our first 6 months with you. It took our competitors years to achieve this” – Tarquin Purdie,

Stand out
Be trusted and boost your SEO benefit from copious media mentions with Estate Agency PR

“PR at scale wizards…” Marketing Director

Do you want some?
Press coverage that’s focussed on volume and caliber

“It’s estate Agency PR better than anything else I’ve ever seen…” Google Qualified Search Professional

Get the most
from your marketing budget. We deliver more than you would expect

“Genuinely astonishing results…” Independent SEO Consultant

The only PR agency run by people from the property industry

Huge press exposure

Total Mentions

UK articles


Audience reached


Equivalent advert value

Return on Investment 

vs Client Cost

2021 Coverage To Date

How a Property PR Agency works

Explained by Co-Founder Russell Quirk PR

PR for the property industry

Using an experienced property PR agency is one of the most cost-effective ways to promote your business and position yourself as an expert in the field.  PR, done properly, exposes your brand to the masses via third-party publications that by the very nature of their independence, validate that you are a credible organisation.  Having the requisite knowledge of the market in which they operate, you should never underestimate the importance of a good property PR agency to elevate your brand. Put simply, good PR helps people know about you, like you, and trust your service.

You could spend more and more marketing pounds on Google ads, Facebook targeting, radio, print ads, TV, and outdoor. However, this approach is an expensive endeavour and the public is worldly-wise in knowing that paid ads, even the great ones, are contrived and 100% partisan. Consumer fatigue is one way of putting it. Negative ROI is another.

A Good Property PR Agency will elevate you to the next level

A property PR agency will create bespoke media strategies to help clients build their reputations, generate sales, and meet their business goals. By forming and leveraging relationships with key media contacts in order to carefully position specifically produced content on particular media platforms, be that print, broadcast, or online. It’s my view that PR for the property industry is not just a support channel but a vital frontline tool, essential in gaining cut through, more traction, and in building natural search ranking defensibly enabling you to showcase your services and stand out in a competitive real estate market.

Property PR Agency News

On The Telly – Property Experts

On The Telly – Property Experts

Russell was again invited as a pundit on GB News this week to discuss the relentless rise in UK house prices. Values are up 20% in five years - is this sustainable? What of social housing provision? Is this broken? Russell spoke in the studio for twenty minutes with...

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Our Twitter Feed

Where is the safest place to buy a #property?

@getagentuk reveals the areas with the lowest number of burglaries per home and which of those comes with the added bonus of below average #houseprices.

“The dark clouds of uncertainty that hung over the UK property market for much of 2019 and early 2020 have yet to return and there are no signs of them doing so in 2022 either."

@BFPropertyGroup comment on #Rightmove's #houseprice predictions for 2022.

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Find Us

Proper PR Office
35 New Broad Street, London EC2M 1NH
Tel: 0207 856 0185

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