Public Relations With Passion
Public Relations
Delivering smart, savvy publicity that makes a real difference, we are passionate about what we do. No passion, no point!
A force to be reckoned with in the PR world
We are ideas
people
The team at Proper PR are Public Relations specialists delivering everything you need to place you in front of your target audience, raising your profile to the next level.
With dedication and panache in equal measure, their flair with the written word will create comprehensive, content-driven communication strategies that ensure your brand connects with the right audience on websites, social media, and targeted publications.
Meet the team
We are a boutique public relations agency run by energetic and accessible founders that just love seeing their clients receive masses of quality press coverage week in, week out. Disrupting competitive markets, we back up opinion with facts.
Who wants to be vanilla, when you can be Neapolitan with a dollop of hot spicy chilli on top?
Russell Quirk
25 years’ property experience in both traditional estate agency and as a pioneer of the online sector.
James Lockett
Adept creative writer and with a deep understanding of journalistic demands regarding print vs digital.
Dr Alex Pericli PhD
Graduate in Geography (BSc), Environmental Management (MSc) and Political Theory (PhD) at the University of Hertfordshire.
Will Darbyshire
A seasoned property and PropTech writer turned Senior PR Executive, with a decade of experience in marketing, leadership, and journalism.
WE SPECIALISE IN RESULT DRIVEN PR FOR PROPERTY INDUSTRY SECTORS
A long-running and trusted media relationship with the press ensures that your PR team knows what the media want and exactly how they want it. Compelling press releases, technical opinions, and topical comments will position you as an industry expert within the property marketplace.
Do not underestimate the importance of a good PR agency to elevate your brand. Our strategic mastery will have the competition struggling to be heard.
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Property PR
A long-running and trusted media relationship with the press ensures that your property PR team knows what the media want and exactly how they want it. Compelling press releases, technical opinions, and topical comments will position you as an industry expert within the property marketplace.
House Builder PR
Providing our clients with ground breaking public relations for the house building sector, our experience comes from many years in PR but uniquely our ranks include former house builders and planning experts too. One of our co-founders is a former elected councillor, planning committee chairman and government advisor on housing.
Housing Association PR
Public relations is a vital part of any marketing director’s approach to attracting attention for their organisation. Social housing has become a busy space with around 1500 registered social landlords competing for recognition as the country continues to try to meet demand for affordable homes. At Proper PR We know how to tailor your marketing to stand out from the crowd.
Proper PR in 2025 Client Highs
This is PR that’s strategic, measurable and built for the long term.
Pieces of media coverage
Average domain authority achieved
Placements, per client each month
High quality backlinks generated
So what does that actually mean ?
Domain authority (DA) is a score that reflects how trusted and influential a website is in Google’s eyes. The higher the score, the more credibility and the more value that coverage delivers long after it’s published. An average DA of 46 means our clients are consistently featured in strong, established and respected publications, not just creating drama, but building lasting digital authority.
Add to those 1,619 backlinks. These are direct links from trusted media sites back to our clients’ websites and the result is PR that works harder: improving visibility, strengthening search rankings and reinforcing brand credibility.
This is PR that’s strategic, measurable and built for the long term.
If you’re thinking about where your brand could go in 2026, we’d love to talk.
If you’re thinking about where your brand could go in 2026...
Huge press exposure
CREATING VALUE THROUGH COMMUNICATION
Explained By Co-founder
Russell Quirk
Russell Quirk
Russell Quirk Your Go To Property Commentator
“Russell Quirk is a go-to commentator for the media – and little wonder. With over 25 years of experience in the property market under his belt, he knows the ins and outs of the housing market like the back of his hand, and he really gets into the nitty-gritty of it all. He’s regularly seen on TalkTV, GB News, BBC Radio, as well as ITV, Sky and more”.
TwentyEA
How we achieve volume PR coverage across industry sectors
40/50 articles per month
Bespoke audience targeting
Weekly reporting and coverage analysis
SEO friendly
Boutique – Client comms – Deal with the bosses
Research and data focussed
PR Agency News
Should estate agents that overvalue go to prison?
OPINION PIECE by Russell Quirk A couple of dodgy geezers knock on your grandmother’s door and tell her they’re doing some roof work for the council nearby and they’ve noticed one of her ridge tiles is loose. ‘We could fix it for you if you like?’ they say. Of course,...
Responding under pressure: crisis communications in the property sector
When a former client faced scrutiny from BBC News over a serious issue affecting residents at a residential development, ProperPR was brought in to provide urgent crisis communications support. The situation was understandably sensitive. Residents had been left...
PropTech Events: How Property Technology Companies Can Stand Out at Industry Shows
PropTech events can be valuable opportunities for property technology companies, but simply attending a show is not enough. Whether a business is exhibiting, speaking, networking or launching a product, the real value comes from how well it prepares, communicates and...
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