Housing association PR

This recognition requirement is not just confined to land and building opportunities per se but also funding from the government as well as the need to establish and maintain relationships with local authorities and house builders.

Increasingly, housing associations are innovating in their approach to marketing whether to fuel the supply side of their activities or indeed the demand side, by way of attracting tenants and buyers to their development schemes.

PR for Housing Associations has become vital

Public relations is a vital part of any marketing director’s approach to attracting attention for their organisation. 

In recent months there have been a number of events and negative news stories that have involved housing associations. It’s important not just to raise profile therefore but also to ensure that the correct message is crafted and is consistently applied and, where necessary, that professional communications advice and support is provided when the media are at your door.

At the heart of affordable housing

ProperPR’s Co-Founders include a former politician and advisor to local and regional government. Director Russell Quirk was a senior councillor at Brentwood Borough Council for many years and sat as policy maker and chairman of a number of housing related committees. 

In early 2019 Russell wrote the draft ‘Housing for London’ policy for Shaun Bailey, candidate for Mayor of London, and this was announced to the media in July that year. (add Shaun Bailey pic)

To discuss boosting the profile of your housing association properly, and cleverly, contact us for an exploratory chat.