knowledge really does matter
The Role of Planning Consultancy PR in Securing Planning Approval
Why Property Development PR Matters in the Planning Process
At Proper PR, we help organisations navigate the planning process by shaping positive narratives, building trust and managing public perception at every stage through expert Planning Consultancy Public Relations.
Whether you are delivering residential developments, infrastructure projects or commercial schemes, effective planning communication and Property Development PR can be the difference between approval and objection, particularly where schemes attract heightened public or political attention.
Stakeholder Engagement for Planning Applications
Our approach will be to specifically engage with and build relationships with all stakeholders pertaining to a proposed planning application. As a trusted Planning Consultancy PR Agency, this includes not just Planning Committee members but Parish Councillors, County Councillors and, importantly, the public. Our Planning Consultancy Public Relations strategy ensures messaging is consistent, transparent and aligned with the planning context. It is vital to build a proper, contextual understanding of the detail of a proposal, especially where perceived controversy is concerned, as planning applications can often bring this with them.
Indeed, sizeable applications can encourage local residents to become ‘a crowd’ and increasingly difficult to manage if professional communications are not used early enough to mitigate the effects of a development. Importantly, some aspects become hugely perceived negatives in the public mind, while the many positives are ignored. This is where effective Property Development PR plays a critical role, ensuring the full benefits of any application are clearly articulated and properly understood.
Property Planning Insight from Russell Quirk
Stakeholder engagement is led by our co-founder Russell Quirk, an expert in communications as well as a councillor, current Planning Committee member and former Chairman of Planning at his local authority, Russell brings real-world insight and credibility to every campaign.
Our communications approach is multi-disciplined and involves electronic output, social media, direct physical mail, newsletters and face-to-face meetings, as and where appropriate.
Understanding Planning Consultancy PR and Its Role in the Planning Process
Planning Consultancy PR Agency
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
What is planning consultancy PR?
How does PR help secure planning permission?
When should PR be introduced into planning consultancy?
Who benefits from planning consultancy PR?
Can PR help manage planning objections?
Huge press exposure
Meet the team
We are a boutique planning consultancy PR firm led by a proactive, hands-on team who specialise in protecting reputations when it matters most. Approachable, fast-thinking, and deeply experienced, we work side by side with our clients to manage issues with clarity, confidence, and calm. Our goal is simple: to keep you visible for the right reasons — even in the most challenging moments.
Russell Quirk
25 years’ property experience in both traditional estate agency and as a pioneer of the online sector.
James Lockett
Adept creative writer and with a deep understanding of journalistic demands regarding print vs digital.
Dr Alex Pericli PhD
Graduate in Geography (BSc), Environmental Management (MSc) and Political Theory (PhD) at the University of Hertfordshire.
Will Darbyshire
A seasoned property and PropTech writer turned Senior PR Executive, with a decade of experience in marketing, leadership, and journalism.

