We engage stakeholders and attract buyers with our specialist approach to providing expert public relations for house builders.
Wherever you turn these days, housing is a hot topic. The media is saturated with stories on the subject; from the demand for sustainable homes, to a shortage of skilled labour, and how to attract new talent into the house building industry; and of course, what is to be done about the housing crisis – a mighty challenge faced by the UK today.
We know that the house building industry is a fiercely competitive and crowded marketplace, we also know that the house builders and property developers that we work with see amazing, measurable benefits through using PR to secure planning, raise their profile in the market and generate development traffic. Whether talking to the property industry, potential buyers, investors, decision-makers, influencers and stakeholders or to the wider public, expert PR for house builders can be used to get the right messages across.
How Public relations for house builders can help you
Taking a story and making it newsworthy is what we do. Our contact network is unparalleled in the industry, and generating first class coverage is second nature. Through helping you and your organisation build and nurture long term relationships with media outlets and journalists you will become a trusted voice and authority within the construction and house building industry.
High end press coverage is great, but sometimes you need to ensure your brand is perceived well locally too. As a house builder, PR support and strategy is important, as you might be met with criticism from local people. It’s also important you establish a strong presence and reputation in any new area where you’re building new homes. We often work on a hyperlocal basis with campaigns, press coverage, sponsorship and influencers to make you relevant with any postcode. Develop relationships which support the community and see your company reap the benefits.
We know how important it is to build long lasting relationships within the property and construction industry. Proper PR have worked on some of our most successful campaigns, creating VIP launches, local workshops and everything in between.
Award entries are part and parcel of PR for house builders – helping you to shout about your success and expertise. From helping you find the awards you should be wining , to writing winning entries and creating beautifully presented submissions, our team are at the forefront in crafting awards entires that stand out from the crowd.
Crisis communications is about being prepared and proactive when it comes to a threatening public relations crisis – something all organisations are vulnerable to. Managing the situation and keeping your reputation intact needs a safe, experienced pair of hands. We will help navigate you through any issues with confidence.
Digital Public Relations for House Builders
PR is no longer limited to the traditional realm of print newspapers and magazines. Like most other industries, the rise of the internet has created new opportunities, with digital PR now an essential component of all of our campaigns. Online news and magazine sites, bloggers, social media and e-newsletters are all channels we now have at our disposal to share content on behalf of our clients. From developing content and social strategies to SEO-proofing your website, through to influencer campaigns and branded podcasts, our expert team can help you embrace the digital revolution.
Award entries are part and parcel of public relations – helping you to shout about your success and expertise. From helping you find the awards you should be wining , to writing winning entries and creating beautifully presented submissions, our team are at the forefront in crafting awards entires that stand out from the crowd.
If you’re looking for a PR agency for house builders talk to Proper PR
At Proper PR we strongly believe that there is much more to PR for house builders than basic bricks and mortar. A successful house builder PR campaign should really address the challenges and opportunities that the industry’s professionals are faced with on a daily basis.