A strong product is important, but it is rarely enough on its own. For PropTech companies, success often depends on how clearly the product is explained, how much trust the market has in the business, and whether the right people are aware of it at the right time....
Summer might be winding down, but the property world certainly isn’t… Our latest Proper PR newsletter is out, with a look at what’s happening across the UK property market as we head into autumn, plus: Why the outlook for transactions is looking positive Why the...
It has been another fantastic period of media coverage for Proper PR’s clients, with stories appearing across a brilliant mix of leading property and financial trade publications as, well as the national press. From major acquisitions and changing market conditions to...
PropTech is no longer a niche part of the property sector. From estate agency software and lettings platforms to AI tools, compliance systems, smart buildings, data dashboards and customer experience technology, property technology is now shaping how the industry...
The property industry is built on trust. Whether someone is buying a home, securing a mortgage, investing in a development or choosing an estate agent, they're making one of the biggest financial decisions of their lives. Long before they compare fees or products,...
Think about the biggest names in the property industry. Chances are you've never dealt personally with every one of them, yet you'll almost certainly have an opinion. Certain property brands have become familiar not simply because of advertising, but because they're...
It's a question that divides opinion. Could a business really thrive without spending thousands on advertising? For some brands, the answer is yes. Companies like Tesla famously spent little or nothing on traditional advertising for many years, relying instead on...
There was a time when every business wanted one thing: a feature in the national press. A quote in a newspaper or an interview on television was the ultimate seal of credibility. Traditional media coverage remains enormously valuable, but the way people consume...
