"We've done some PR for a bit and so we don't need it anymore". Ouch. And no, that's kind of missing the point of a PR strategy. In fact it's missing the point of an entire marketing strategy. Great PR in terms of quality and quantity of content must work holistically...
Does PR for property really work? That's a complicated question to answer because for different businesses and founders the metrics that scream 'success' are, well, different. Some PR clients simply want brand awareness raised by way of constant mentions in the press....
Ok, so we don't just do property. The property industry is our forte, we love producing the best housebuilder PR, also working alongside Proptech firms, mortgage platforms, housing associations, property portals, estate agents, property management companies and so on....
As the pandemic set in during April 2020 a number of housing experts exclaimed that house prices would melt as a consequence of the economic harm that Covid and lockdown would exert upon the property market. 'Uncertainty will prevail...' etc. And when we say 'a number...
