Proper PR
Property PR Agency News
Cardinal Sins in Marketing: Part 1
"It's gone a bit quiet and so we're going to cut back on marketing for a while". This is a statement often heard as business quietens down cyclically and seasonally and it's especially popular as a tactic by cash starved start-ups. Yet, the rationale makes no sense....
Even PR Firms Need PR
We sometimes get asked why we can often be seen on TV and heard on radio talking about the housing market. Surely the job of a PR agency is to secure such coverage for their clients? Great question. Russell and James built the Emoov brand via prolific PR over a number...
Proper(ganda) – Why The Name Change?
Remember that new kid at school that was good looking and then turned out to be clever AND played sports better than everyone else? They ended up being admired and respected but also secretly gossiped about - and maybe their peers even wanted them to fail here and...
Events and Awards Season
Face to face events are back and we're grabbing them with open arms and could not be more proud to be involved in and sponsoring the best ones. Once again we are supporting the Property Press Awards, the recognition of the best journalists and publications within the...
Crisis? What Crisis?
We're usually engaged as a PR agency to provide volume, quality media coverage in order to raise brand awareness, increase credibility and to place the brand and the founders as sector experts. We achieve this with over 1000 pieces of coverage across print, digital...
PR. A Marathon Not A Sprint
"We've done some PR for a bit and so we don't need it anymore". Ouch. And no, that's kind of missing the point of a PR strategy. In fact it's missing the point of an entire marketing strategy. Great PR in terms of quality and quantity of content must work...
Does PR In Property Really Work? A Case Study
Does PR in property really work? That's a complicated question to answer because for different businesses and founders the metrics that scream 'success' are, well, different. Some PR clients simply want brand awareness raised by way of constant mentions in the press....
What A Spread – Butter Milks Coverage
Ok, so we don't just do property. The property industry is our forte and the majority of our many clients are Proptech firms, mortgage platforms, housebuilders, property portals, estate agents, property management companies and so on. But every now and again we like...
A Winning Gamble
As the pandemic set in during April 2020 a number of housing experts exclaimed that house prices would melt as a consequence of the economic harm that Covid and lockdown would exert upon the property market. 'Uncertainty will prevail...' etc. And when we say 'a number...
Budget Response – Client Coverage
The Properganda team hunkered down for an afternoon with Rishi today. We sat on Zoom with the Budget Speech in the background gleaning the many announcements in the context of those which directly affect our PR clients. Much scribbling, snatched conversations with...
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