Proper PR Agency News

In property, timing is everything. Markets move fast, headlines shift daily, and what resonated last month can feel irrelevant the next. That’s why agility isn’t just helpful in PR. It’s essential. At Proper PR, we take an agile approach to every campaign. It means we...

Timothy Barnett of Credas sits down with Proper PR’s Russell Quirk in the first episode of Credas & Quirk, in conversation. Nothing is off the table in this series, with this first episode focusing on housing reform and digital adoption. Episode 1, coming soon...

Here's an issue we want to raise that applies to all business sectors but property in particular. For years we've had technology pushed toward our industry as an essential part of the toolkit for estate agents, lettings and management companies, mortgage brokers,...

Artificial Intelligence (AI) has moved from buzzword to business tool and the property sector is feeling its impact. From helping agents price homes more accurately to streamlining property management and improving customer experience, AI is reshaping how the industry...

October Edition As the autumn leaves fall and the Budget looms, this month’s edition is packed with insight, innovation, and industry impact. From Russell’s take on the ever-resilient housing market (no Halloween gimmicks here, we promise) to exclusive highlights from...

In the property world, the right event can do far more than fill a room. It can tell a story, create connections, attract the press, and shape how your brand or development is perceived. At Proper PR, we know that when a property event is planned with purpose, it can...

In 2025, the start-up world has never been more crowded. Thousands of new ventures launch every week, but only a handful cut through to customers, investors or even potential hires. The difference isn’t always the product. It’s the storytelling. Too many founders...

You’d be surprised how often people mix up public relations and marketing communication. It’s an easy mistake to make both involve messaging, media, and visibility. But they serve very different purposes. Get the two confused, and you can waste budget, miss...

The Two Russells Podcast: Episodes 41–43 The Two Russells Podcast has been on a roll with three standout episodes featuring some of the most innovative and entrepreneurial voices in property. Episode 41 – Mark Burgess, Iceberg Digital The Russells are joined by Mark...