PROPERTY PR AGENCY

Property PR for estate agents, letting agents, mortgage lenders, brokers, Proptech firms, real estate funds, and conveyancers.

As property industry veterans with over 30 years experience, we are different from agencies that are PR people ‘doing property’…


You’ll notice the difference.

Property Public Relations Professionals

The only PR Agency run by property people, for property people. It’s time to stand out, be trusted and boost your SEO. Benefit from copious media mentions with property sector PR.

Talk TV
Talk
TV

With guests, debates and opinion guaranteed, we have a lot of good things to say about the property industry. Hosting regular slots on Talk TV with Mike Graham

Extraordinary Reach
GB News
with Piers

Analysing the latest property market data from Rightmove. Extraordinary reach brings extraordinary results.

Picture by UK.motor1

News UK
News
UK

Regular appearances on News UK with a monthly UK reach of almost 40 million people... Your success is our mission

Passion for Property
A Passion
for Property

Working with TalkTV, GB News, BBC radio, LBC, Sky, ITV, CNBC and Bloomberg. Our mission is to make the property sector better and to shout about others that do too.

Property Investors Show
Property
Investor Show

Inspiring debate at the ‘go to’ event that puts property developers, lawyers, agents, funders and property services companies for landlords and investors all under one roof.

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Rank as an industry expert

PR for property people

“Creating content that will interest media and connect with audiences, we give you a competitive edge over your rivals and get you into the places that matter the most”.

Russell Quirk
Co-Founder

Client Focused

As a stand-out Property PR Agency every campaign we undertake is bespoke, and tailored to each of our clients’ requirements”.

Simon Lockett
Co-Founder

Property PR that delivers

Focused on your company’s objectives, we work with you to deliver a robust property PR, marketing and communications plan that will deliver unrivalled results”.

Alex Pericli
Co-Founder

Take a look at the stats and see how ProperPR can increase your ROI several fold.

Client Press
Mentions

UK articles

Total
Reach

Audience reached

Comparable
Value

Equivalent advert value

Return on
investment

vs Client cost

How we achieve volume PR coverage across the property industry

40/50 articles per month

Bespoke audience targeting

Weekly reporting and coverage analysis
SEO friendly
Boutique – Client comms – Deal with the bosses
Research and data focussed
property PR

HOW PROPER PR CAN INCREASE YOUR ROI

Explained By Co-founder
Russell Quirk

Huge press exposure

PROPERPR is an industry leader creating volume based campaigns for targeted audiences

Using an experienced Property PR agency is one of the most cost-effective ways to promote your business and position yourself as an expert in the field. PR, done properly.

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Property PR

A long-running and trusted media relationship with the press ensures that your property PR team knows what the media want and exactly how they want it. Compelling press releases, technical opinions, and topical comments will position you as an industry expert within the property marketplace.

Automotive PR

Do you want to enhance your brand, transform your online presence, engage with customers, and increase exposure of your company? Wherever your company fits into the automotive sector, we have the experience, expertise and network to provide expert automotive PR to tailor a perfect solution to your needs.

Housing Association PR

Public relations for housing associations is a vital part of any marketing director’s approach to attracting attention for their organisation. Social housing has become a busy space with around 1500 registered social landlords competing for recognition as the country continues to try to meet demand for affordable homes. At Proper PR, We know how to tailor your marketing to stand out from the crowd.

House Builder PR

Providing our clients with ground breaking public relations for the house building sector, our experience comes from many years in PR but uniquely our ranks include former house builders and planning experts too. One of our co-founders is a former elected councillor, planning committee chairman and government advisor on housing.

Meet the team

We are the only PR agency that’s run by a dedicated team of professional property industry people, with decades of experience across multiple property sub-sectors. Our mission is to make the sector better and to shout about others that do too. We are experts.

Russell Quirk

25 years’ property experience in both traditional estate agency and as a pioneer of the online sector

James Lockett

Adept creative writer and with a deep understanding of journalistic demands regarding print vs digital

Dr Alex Pericli PhD

Graduate in Geography (BSc), Environmental Management (MSc) and Political Theory (PhD)
University of Hertfordshire

Answers to our eight most frequently asked property PR questions

Keeping up with property trends is quite the undertaking unless you live and breathe public relations. So here are the answers to our eight most asked property PR related questions.

The questions listed, are the most asked, but they are far from all of them. If you would like more information on this topic or need assistance with creating a PR strategy specifically tailored to your needs, be sure to reach out to the Proper PR team. We are experts  in providing public relations for real estate businesses.

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What does a Property PR agency do?

Cultivating your image, a PR agency will help you to generate free editorial coverage in trade press, business titles and online media. They will also combine PR and other types of content such as blogs and advice pieces to help you amplify your social media reach and improve your search engine rankings to attract more website traffic – and ultimately more enquiries.

Who do property PR agencies work with?

Property PR agencies work with companies such as estate agents, letting agents, mortgage lenders, brokers, Proptech firms, real estate funds, conveyancers, housing associations and property developers.

How does a property PR agency help housing developers?

Property PR enables house builders, investors and those in the sector the opportunity to explain their schemes in more detail. PR helps property companies to build trust with their audience and improve relationships.

What are property public relations strategies?

Public Relations Strategies for the property industry contain a broad mixture of advertising and marketing, event planning, media relations, social media reputation, crisis management etc.

Why is public relations effective for the property industry?

Property public relations help differentiate your business practices with the business practices of your competition. It helps create and reinforce a sense of credibility so that you may be seen as an expert in your area.

What is the most well-know Property PR service?

Probably the most well-known service, media relations is often confused with PR as a whole. This is how your company engages and interacts with the media. Exercising their relationships with journalists, PR professionals turn a client’s core messaging or newsworthy content into a compelling story for the media to cover.

How can a property public relation agency help in a crisis?

Effective property PR strategies are critical for mitigating the impact of negative press in the industry. By investing in crisis management, proactive communication, relationship building, and digital marketing, brands can maintain their reputation and credibility, even in the face of adversity.

What is a Property PR Agency?

A property PR agency will easily communicate the positive news, enhancing the reputation of your brand. The result, is an organisation that achieves more favourable and consistent media coverage. Further enabling you to communicate effectively with your strategic audiences and partners.

How a Property PR Agency works
Explained by co-founder Russell Quirk PR

PR for the property industry

Using an experienced property PR agency is one of the most cost-effective ways to promote your business and position yourself as an expert in the field.  PR, done properly, exposes your brand to the masses via third-party publications that by the very nature of their independence, validate that you are a credible organisation.  Having the requisite knowledge of the market in which they operate, you should never underestimate the importance of a good property PR agency to elevate your brand. Put simply, good PR helps people know about you, like you, and trust your service.

You could spend more and more marketing pounds on Google ads, Facebook targeting, radio, print ads, TV, and outdoor. However, this approach is an expensive endeavour and the public is worldly-wise in knowing that paid ads, even the great ones, are contrived and 100% partisan. Consumer fatigue is one way of putting it. Negative ROI is another.

Elevate to the next level

A property PR agency will create bespoke media strategies to help clients build their reputations, generate sales, and meet their business goals. By forming and leveraging relationships with key media contacts in order to carefully position specifically produced content on particular media platforms, be that print, broadcast, or online. It’s my view that PR for the property industry is not just a support channel but a vital frontline tool, essential in gaining cut through, more traction, and in building natural search ranking defensibly enabling you to showcase your services and stand out in a competitive real estate market.

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