PROPERTY PUBLIC RELATIONS AGENCY
Property public relations for estate agents, letting agents, mortgage lenders, brokers, Proptech firms, real estate funds, and conveyancers.
As property industry veterans with over 30 years experience, we are different from agencies that are PR people ‘doing property’…
You’ll notice the difference.
Property PR Professionals
The only Property Public Relations Agency run by property people, for property people. It’s time to stand out, be trusted and boost your SEO. Benefit from copious media mentions with property sector PR.
Talk
TV
With guests, debates and opinion guaranteed, we have a lot of good things to say about the property industry. Hosting regular slots on Talk TV with Mike Graham
Rank as an industry expert
We're all about Property
“Russell Quirk is straight to the point – no messing. That’s why he’s become the face of property commentary. His passion, strong opinions, and fearless outspokenness have put him in the spotlight, and he can do the same for your business. Who better to help you grab media attention than the guy who’s made a career out of it? His company, Proper PR, is all about that”.
TwentyEA
PR for property people
“Creating content that will interest media and connect with audiences, we give you a competitive edge over your rivals and get you into the places that matter the most”.
Russell Quirk
Co-Founder
Co-Founder
Property PR that delivers
“Focused on your company’s objectives, we work with you to deliver a robust property PR, marketing and communications plan that will deliver unrivalled results”.
Alex Pericli
Co-Founder
Co-Founder
Customer Quote
“Well researched and well-placed stories through trusted outlets have incomparable value regarding ROI – primarily due to their credibility with readers”.
Simon Leadbetter
Former CMO at Knight Frank and Countrywide PLC
Former CMO at Knight Frank and Countrywide PLC
Proper PR in 2025 Client Highs
This is PR that’s strategic, measurable and built for the long term.
Pieces of media coverage
Average domain authority achieved
Placements, per client each month
High quality backlinks generated
So what does that actually mean ?
Domain authority (DA) is a score that reflects how trusted and influential a website is in Google’s eyes. The higher the score, the more credibility and the more value that coverage delivers long after it’s published. An average DA of 46 means our clients are consistently featured in strong, established and respected publications, not just creating drama, but building lasting digital authority.
Add to those 1,619 backlinks. These are direct links from trusted media sites back to our clients’ websites and the result is PR that works harder: improving visibility, strengthening search rankings and reinforcing brand credibility.
This is PR that’s strategic, measurable and built for the long term.
If you’re thinking about where your brand could go in 2026, we’d love to talk.
If you’re thinking about where your brand could go in 2026...
How we achieve volume PR coverage across the property industry
40/50 articles per month
Bespoke audience targeting
Weekly reporting and coverage analysis
SEO friendly
Boutique – Client comms – Deal with the bosses
Research and data focussed
HOW OUR PR AGENCY FOR PROPERTY CAN INCREASE YOUR ROI
Explained By Co-founder
Russell Quirk
Russell Quirk
Huge press exposure
PROPER PR is an industry leader creating volume based campaigns for targeted audiences
Using an experienced Property PR agency is one of the most cost-effective ways to promote your business and position yourself as an expert in the real estate field. PR, done properly.
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Property Public Relations
A long-running and trusted media relationship with the press ensures that your property PR team knows what the media want and exactly how they want it. Compelling press releases, technical opinions, and topical comments will position you as an industry expert within the property marketplace.
Housing Association PR
Public relations for housing associations is a vital part of any marketing director’s approach to attracting attention for their organisation. Social housing has become a busy space with around 1500 registered social landlords competing for recognition as the country continues to try to meet demand for affordable homes. At Proper PR, We know how to tailor your marketing to stand out from the crowd.
House Builder PR
Providing our clients with ground breaking public relations for the house building sector, our experience comes from many years in PR but uniquely our ranks include former house builders and planning experts too. One of our co-founders is a former elected councillor, planning committee chairman and government advisor on housing.
Meet the team
We are the only property public relations agency that’s run by a dedicated team of professional property industry people, with decades of experience across multiple property sub-sectors. Our mission is to make the sector better and to shout about others that do too. We are experts.
Russell Quirk
25 years’ property experience in both traditional estate agency and as a pioneer of the online sector.
James Lockett
Adept creative writer and with a deep understanding of journalistic demands regarding print vs digital.
Dr Alex Pericli PhD
Graduate in Geography (BSc), Environmental Management (MSc) and Political Theory (PhD) at the University of Hertfordshire.
Will Darbyshire
A seasoned property and PropTech writer turned Senior PR Executive, with a decade of experience in marketing, leadership, and journalism.
Answers to our eight most frequently asked property public relations questions
Keeping up with the contstant shift of property trends is quite the undertaking unless you live and breathe public relations in the housing sector. So here are the answers to our eight most asked property PR related questions.
The questions listed, are the most asked, but they are far from all of them. If you would like more information on this topic or need assistance with creating a PR strategy specifically tailored to your needs, be sure to reach out to Proper PR an expert property publicist team for real estate, land and homes PR.
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What is a Property PR Agency?
A property public relations agency will easily communicate the positive news, publicising the reputation of your brand. The result, is an organisation that achieves more favourable and consistent media coverage. Further enabling you to communicate effectively with your strategic audiences and partners.
What does a Property PR agency do?
Cultivating your image, a PR agency will help you to generate free editorial coverage in trade press, business titles and online media. They will also combine PR and other types of content such as blogs and advice pieces to help you amplify your social media reach and improve your search engine rankings to attract more website traffic – and ultimately more enquiries.
Who do property public relations agencies work with?
Property PR agencies work with all companies positioned within the property industry such as estate agents, letting agents, mortgage lenders, brokers, Proptech firms, real estate funds, conveyancers, housing associations and property developers.
How does a property PR agency help housing developers?
Property public relations provides house builders, investors and those in the property building sector with the opportunity to explain their schemes in more detail. Property industry PR helps these companies to build trust with their audience and improve relationships.
What are property public relations strategies?
Public Relations Strategies for the property industry contain a broad mixture of advertising and marketing, event planning, media relations, social media reputation, crisis management etc.
Why is public relations effective for the property industry?
Housing industry public relations help differentiate your business practices with the business practices of your competition. It helps create and reinforce a sense of credibility so that you may be seen as an expert in your area.
What is the most well-know Property PR service?
Probably the most well-known service, media relations, is often confused with PR as a whole. This is how your company engages and interacts with the media. Exercising their relationships with journalists, PR professionals turn a client’s core messaging or newsworthy content into a compelling story for the media to cover.
How can a property public relation agency help in a crisis?
Effective property PR strategies are critical for mitigating the impact of negative press in the industry. By investing in crisis management, proactive communication, relationship building, and digital marketing, brands can maintain their reputation and credibility, even in the face of adversity.
How a Property Public Relations Agency works
Explained by co-founder Russell Quirk PR
PR for the property industry
Using an experienced property PR agency is one of the most cost-effective ways to promote your business and position yourself as an expert in the field. PR, done properly, exposes your brand to the masses via third-party publications that by the very nature of their independence, validate that you are a credible organisation. Having the requisite knowledge of the market in which they operate, you should never underestimate the importance of a good property PR agency to elevate your brand. Put simply, good PR helps people know about you, like you, and trust your service.
You could spend more and more marketing pounds on Google ads, Facebook targeting, radio, print ads, TV, and outdoor. However, this approach is an expensive endeavour and the public is worldly-wise in knowing that paid ads, even the great ones, are contrived and 100% partisan. Consumer fatigue is one way of putting it. Negative ROI is another.
Elevate to the next level
A property PR agency will create bespoke media strategies to help clients build their reputations, generate sales, and meet their business goals. By forming and leveraging relationships with key media contacts in order to carefully position specifically produced content on particular media platforms, be that print, broadcast, or online. It’s my view that PR for the property industry is not just a support channel but a vital frontline tool, essential in gaining cut through, more traction, and in building natural search ranking defensibly enabling you to showcase your services and stand out in a competitive real estate market.
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