Case Study
Stakeholder engagement
The Whitehill & Bordon Regeneration Company, Bordon, Hampshire
Client
Whitehill & Bordon Regeneration Company (WBRC)
Services
Community engagement
Stakeholder management
Crisis communications
Public relations
Political lobbying
Transforming a former military town into a thriving, sustainable community requires more than ambitious development plans. It demands clear communication, effective stakeholder relationships and the trust of local residents. Since 2020, ProperPR has led communications and PR for the Whitehill & Bordon Regeneration Company (WBRC), supporting the delivery of Prince Philip Park, a major regeneration scheme in Hampshire. With the Ministry of Defence, Taylor Wimpey and Dorchester Living among the key stakeholders, the projectโs ten-year masterplan includes 2,400 sustainable new homes alongside essential infrastructure, schools, health facilities, retail and leisure destinations.
Keeping residents informed
ProperPRโs role has centred on keeping residents informed, facilitating meaningful dialogue and helping maintain confidence in the regeneration. This includes organising town hall meetings and Q&A sessions, managing local and national media relations, and producing and distributing press releases. We also provide political lobbying to support the project at local, regional and national levels.
Alongside day-to-day communications, ProperPR advises WBRC through unforeseen political, economic and commercial challenges, providing crisis communications support and assisting with event planning.
The result
A coordinated communications approach that helps WBRC navigate the complexities of major regeneration, engage its community, manage stakeholder expectations and maintain momentum towards delivering a lasting legacy for Whitehill & Bordon.
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