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How Property Public Relations works
Explained by co-founder Russell Quirk PR

Property Public Relations works!

Property Public Relations should never be underestimated. When using an expert property PR Agency which has the requisite knowledge of the market in which they operate, it becomes one of the most cost-effective ways to promote your property related business and position yourself as an industry expert.  PR, done properly exposes your brand to the masses via third-party publications that by the very nature of their independence, validate that you are a credible organisation.

You could spend more and more marketing pounds on Google ads, Facebook targeting, radio, print ads, TV, and outdoor. This approach though is an expensive endeavour and the public are worldly-wise in knowing that paid ads, even the great ones, are contrived and 100% partisan. Consumer fatigue is another way of putting it. Negative ROI is another.

Any well-thought marketing strategy will include PR as a support to conventional marketing. But it’s my view that public relations are not just a support channel but a vital frontline tool, essential in gaining cut through, more traction, and in building natural search ranking defensibly. Especially as, otherwise, Google will simply take most of your money in Adwords costs.

A Property Public Relations Agency that delivers!

Proper PR is an expert and Property Public Relations Agency born from the great success that James and I achieved at Emoov – 2000+ pieces of press coverage in 2018 across all the main consumer publications and national newspapers online and in print. We received more media mentions in the Daily Mail and the Telegraph than a particular competitor whose main shareholders, DMGT and the Barclay Brothers, actually owned those publications. The total equivalent ad value of our endeavours was over £16m. The 78 radio appearances across the BBC, LBC and TalkRadio were a bonus, as were our slots on Sky News and ITV News.

Property Public Relations Agency delivering results driven PR within the property sector

Our public relations expertise is now available to you and your brand through Proper PR. Our boutique agency will position you as an expert in your sector. We’ll achieve coverage and mentions for you on a consistent, growing basis and increase your profile, website traffic, and enquiries significantly. And with these mentions and links from multiple third-party websites such as the BBC, City AM, Daily Express, and so on, Google’s ‘bots’ will increase your domain authority and your natural search position will rise and rise (for example, Emoov was the ranked as the highest positioned UK estate agent on Google for search terms such as ‘online estate agents’; ‘sell my house online’; ‘best estate agents’ etc and derived 40% of its website traffic from ‘SEO’. All free).

Whilst your competitors are jostling for position at great expense in ever more crowded marketplaces, your public relations agency will enhance your reputation, ensuring that you stand out from and be validated as trustworthy to hundreds of thousands of consumers in the mainstream media. Without paying through the nose.

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Estate Agency

All in all, the editorial coverage that an Estate Agent PR company generates for you is crucial to growing confidence for buyers to invest in your properties, and to build yourself as a superior in the market. It should be based on continuing, lasting, connections with the media, acting as a support to your paid marketing strategies, to help you achieve authority and credence.

Housing Associations

Increase your profile as a dependable, top performing Housing Association, responsible for managing your homes to the highest standard. Build on existing positive and effective relationships with local, regional and national media. Nurture relationships with the people and partners you work with, and work collaboratively for the improvement of community.


Essentially, effective Conveyancing PR is a powerful route to building positive awareness to enhance reputation and equally important, build goodwill that will protect that reputation. A good Public Relations campaign is one of the most effective ways to become a trusted name within the conveyancing market. 

House Builders

As a stand out PR agency for house builders, every campaign we undertake is tailored to our clients’ requirements. This ensures results which are in-line with the business goals, whether it’s to enhance brand presence, build a corporate profile or to generate leads and sales for a development. From the very first steps of obtaining planning permission to launching your show homes and sales centre, we are here to support you through a variety of marketing channels.

Property Developers

From project idea to completion, expert PR for Property developers communicates messages throughout the development process, reaching out to those target audiences, and provides an opportunity for media to be involved in each step. This ultimately leads to more awareness and transparency in what a development will bring to the community.

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