We're usually engaged as a PR agency to provide volume, quality media coverage in order to raise brand awareness, increase credibility and to place the brand and the founders as sector experts. We achieve this with over 1000 pieces of coverage across print, digital...
"We've done some PR for a bit and so we don't need it anymore". Ouch. And no, that's kind of missing the point of a PR strategy. In fact it's missing the point of an entire marketing strategy. Great PR in terms of quality and quantity of content must work holistically...
Does PR for property really work? That's a complicated question to answer because for different businesses and founders the metrics that scream 'success' are, well, different. Some PR clients simply want brand awareness raised by way of constant mentions in the press....
Ok, so we don't just do property. The property industry is our forte, we love producing the best housebuilder PR, also working alongside Proptech firms, mortgage platforms, housing associations, property portals, estate agents, property management companies and so on....
As the pandemic set in during April 2020 a number of housing experts exclaimed that house prices would melt as a consequence of the economic harm that Covid and lockdown would exert upon the property market. 'Uncertainty will prevail...' etc. And when we say 'a number...
The Properganda team hunkered down for an afternoon with Rishi today. We sat on Zoom with the Budget Speech in the background gleaning the many announcements in the context of those which directly affect our PR clients. Much scribbling, snatched conversations with...
Every now and again we like to show off about the volumes of coverage our PR Agency have achieved for our clients. And so I was looking forward to extolling the virtues of our success in February as the best ever month for coverage and client value that Properganda...
The most important Budget of a generation? Well, we hear this a lot and may have been sold this line off the back of Brexit too however the fact remains that tomorrow's Despatch Box speech will be a crucial one. The Covid pandemic is still very real however most of us...
