Ok, so we don’t just do property. The property industry is our forte, we love producing the best housebuilder PR, also working alongside Proptech firms, mortgage platforms, housing associations, property portals, estate agents, property management companies and so on. But every now and again we like to challenge ourselves with a curve-ball.

Butter.co.uk are one such client – an ethical buy-now-pay-later zero APR lender with a clever technology platform that allows them to overlay their ‘spread payments’ proposition over any consumer website. They do the same for travel and holidays too – who would have thought that you can book a holiday and pay for it AFTER you return over 10 months? Brilliant.

Anyhow, the first release that we put together for Tim and his co-founders set out their proposition, their team and the £15.8m raise that they’d just put together. The result was 21 pieces of coverage across key business, technology and trade titles in just three days. No whey! What a spread!

And the coverage will get even butter from here. (Sorry).