Proper PR

Proper PR in 2025

Client highs

2025 has been a standout year for our clients and the numbers below tell a powerful story

10,072 pieces of media coverage secured
An average of 42 placements per client, per month
Average domain authority of 46
1,619 high-quality backlinks generated

So what does that actually mean?

Domain authority (DA) is a score that reflects how trusted and influential a website is in Google’s eyes. The higher the score, the more credibility and the more value that coverage delivers long after it’s published. An average DA of 46 means our clients are consistently featured in strong, established and respected publications, not just creating drama, but building lasting digital authority.

Add to those 1,619 backlinks. These are direct links from trusted media sites back to our clients’ websites and the result is PR that works harder: improving visibility, strengthening search rankings and reinforcing brand credibility.

This is PR that’s strategic, measurable and built for the long term.

If you’re thinking about where your brand could go in 2026, we’d love to talk.