Hosting property events that drive press & engagement
In the property world, the right event can do far more than fill a room. It can tell a story, create connections, attract the press, and shape how your brand or development is perceived.
At Proper PR, we know that when a property event is planned with purpose, it can deliver real results: visibility, credibility, and conversation. From launch parties and panel talks to grand openings and client networking events, we design and deliver experiences that build momentum, not just memories.
Why property events still matter
In a digital-first age, nothing beats the power of in-person connection. A well-executed event allows brokers, developers, journalists, and potential buyers to experience your brand first-hand. It’s also one of the most effective ways to generate genuine press opportunities with access, visuals, and storylines journalists actually want.
Whether it’s an intimate media preview or a large-scale launch, a property event gives your brand a tangible, newsworthy moment. And when paired with a smart PR strategy, that moment can travel far beyond the room.
Types of property events that work
Certain formats consistently deliver value and press potential:
- Launches & openings – Showcase a new development, design, or brand milestone.
- Broker & investor events – Build relationships and position your team as trusted experts.
- Press previews – Give journalists early, exclusive access to your space or story.
- Community events – Align your project with local impact and engagement.
- Panel discussions – Demonstrate thought leadership on current property market trends.
Each event is designed with a clear objective whether that’s local exposure, media traction, or relationship-building within the sector.
What makes an event PR-worthy
For an event to grab attention, it must offer at least one of the following:
- Access – A first look, private briefing, or notable guest list
- Relevance – Timed around a market theme, local issue, or major announcement
- Storytelling – A clear narrative behind the event and why it matters, and to whom
- Visual appeal – Strong photography, video, and social content potential
Planning events that deliver coverage
- Define the PR goal
Is it about national coverage? Strengthening broker relationships? Community impact? Knowing this upfront shapes the whole strategy. - Engage media early
Journalists love exclusivity. We identify and contact relevant property, business, and lifestyle press early to secure attendance or advance coverage. - Align the story
Every detail from signage to speeches should reinforce your core brand message. - Capture and repurpose content
Professional photography and videography ensure your event lives on through press features, social posts, and future marketing. - Follow up & amplify
We don’t stop when the lights go down. Our team ensures ongoing coverage through post-event outreach, media follow-ups, and digital storytelling.
Add personality: The Russell Quirk Factor
For clients who want something extra, Proper PR’s Russell Quirk, broadcaster, commentator, and experienced event host, can lead, moderate, or interview on the day. Russell’s experience spans everything from industry panels to property awards and live debates. He brings polish, pace, and a personality that keeps audiences engaged (and journalists listening).
Turn moments into momentum
When done well, a property event isn’t just a date in the diary, it’s a catalyst for coverage, partnerships, and reputation growth.
The Proper PR team specialises in property-sector events that bring together brand, press, and storytelling. Whether you need us to plan your event from concept to completion, or simply add the PR strategy behind the scenes, we’ll make sure it delivers.
Let’s plan your next event
If you’re ready to create a property event that gets people talking, and keeps them talking, get in touch.