At Proper PR we don’t settle for anything less than a win!


From the Silverstone Grand Prix to the Festival of Speed at Goodwood, the motorsport environment is one of the most thrilling in the automotive world. However it’s not just on the track where the competition gets fierce, with brands all jostling for the competitive edge over their rivals. This is when working with a skilled Motorsport PR Agency becomes essential to your success.

Specialist Motorsport PR

Proper PR are a specialist motorsport public relations agency expert in media relations, feature placement, motorsport content copywriting, press release distribution, motorsport product launches and event promotion. A regular at both historic and modern motor sport events, we deliver these services to a range of customers, including racing drivers, racing teams, championship organisers and specialist media.

Placing you firmly on the map

Successful motorsport public relations is built upon having the right contacts, an excellent reputation and the skills to tell your story. From the smallest local newspaper to the largest national and international publications, we work with the press every day to pitch stories, secure features and discuss our clients with top journalists. Securing valuable press coverage to extend your audience reach we guarantee to put your business firmly on the map.

Effective copywriting services

Whether a single press release or full media support is required, we provide effective copywriting solutions for drivers, teams, sponsors and suppliers alike.

  • UK and International media outreach
  • Creation and distribution of press releases
  • Feature stories
  • Forward feature targeting
  • Media invites
  • Press visits
  • Editing and proofreading

Motorsport PR media relations and feature placement

We also specialise in raising media awareness for our clients by generating promotional opportunities such as TV appearances, radio interviews, placement of feature stories in print media and by placing stories on key, high-volume websites.

Strategy development

Strategy is essential to any marketing and PR activity.

Whether you’re launching a new business or refreshing an existing one, we can help you to identify the best path and build a strategic plan of activity to accommodate every element of your business plan.

As a central part of your business identity and long term action plan, we’ll work with you closely to fully understand your culture and objectives, while implementing our vast experience to build your strategy.

  • Sector identification
  • Audience identification
  • Positioning statements
  • Tone of voice development
  • Identification of growth sectors
  • Brand audit

Motorsport PR bespoke services

All our motorsport PR services can be tailored to fit each individual specifically, while we also pride ourselves on fully project managing our clients’ programmes to ensure they happen on time, within brief and on budget.

Stand out in a competitive market

Motorsport PR is a true art form, so it pays dividends to have a winning team on board with you who have the expertise and creative flair to elevate your brand in the eyes of the public or deal with a social media crisis without breaking a sweat.

The petrol heads in the Proper PR team can offer exciting, tailored strategies to support your business (and our love) of all things automotive. From product launches to high impact stories we will ensure your PR ride is smooth and successful!

So, whether you’re a supplier to a race team looking to leverage engagement or have a racing product to take to market, talk to Proper PR and discover how we can add value to your business.

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