Silly season. A quiet month. All the journalists are away…
Such are the explanations for poor PR coverage in August that we hear other PR agencies telling their clients.
Sure, August is quieter and lots of business people and decision makers take time out whilst the kids are off school too. But that doesn’t mean that the world stops spinning completely. Nor does it mean that there is neither news needed to fill publication space nor an appetite for people to read. Hey, if anything people read more during August when they’re vacationing, right?
Well this has played out for us at ProperPR with an incredibly successful month for client coverage – over 1500 press mentions in total.
Moreover, SIX of our property PR clients achieved over 100 press mentions EACH.
600+ pieces of news coverage across just six of our many business partners.
Whilst we open a bottle of Tizer to celebrate, we wonder how many other PR agencies can say the same of their performance in August, that ‘quietest of months’? 😉