Every day we're bombarded with headlines. Most pass us by without a second glance, while others stop us scrolling and make us want to know more. The difference isn't luck. It's psychology. The best headlines don't rely on clickbait or exaggeration. They tap into...
Summers are always a bit quieter for news given the number of people away on their hols, especially journalists. They call it 'Silly Season' in that broadcasters and newspapers still have to fill their voids with content and hence they often resort to ‘Pothole...
Our team recommend: Never Split the Difference by Chris Voss Perfect for: Estate agents, negotiators, brokers, developers and anyone who deals with clients. A former FBI hostage negotiator shares techniques for influencing conversations, building trust and negotiating...
"There's no such thing as bad publicity." Every PR professional has heard it. Usually from somebody who has just appeared in the tabloids for all the wrong reasons. Or after a CEO has accidentally hit "send" on the email that should definitely have stayed in Drafts....
When was the last time you saw a Tesla advert on television? Probably never. Yet it's one of the most recognisable brands in the world. The same can be said for Patagonia, Monzo and, love it or hate it, Ryanair. These companies prove that the most valuable attention...
More than 80% of journalists say they're looking for original research and exclusive data, while over 90% want access to credible experts who can explain the story behind the headlines. At the same time, most receive hundreds of pitches every week, meaning only a...
It's been another busy month for our clients, with fresh research, acquisitions, industry commentary and product developments making headlines across the property sector. Here's a snapshot of the latest coverage. Agent Wise London estate agents have revealed the...
I've dusted off the crystal ball this month... although whether it's a crystal ball or an Andy Burnham-style political forecast remains to be seen. With Westminster changing faster than the British weather, everyone in property is asking the same question: what...
