OPINION PIECE by Russell Quirk A couple of dodgy geezers knock on your grandmother’s door and tell her they’re doing some roof work for the council nearby and they’ve noticed one of her ridge tiles is loose. ‘We could fix it for you if you like?’ they say. Of course,...
Natalie Belasco Articles
Responding under pressure: crisis communications in the property sector
When a former client faced scrutiny from BBC News over a serious issue affecting residents at a residential development, ProperPR was brought in to provide urgent crisis communications support. The situation was understandably sensitive. Residents had been left...
Proper PR August Newsletter
Summer might be winding down, but the property world certainly isn’t… Our latest Proper PR newsletter is out, with a look at what’s happening across the UK property market as we head into autumn, plus: Why the outlook for transactions is looking positive Why the...
Proper PR clients making headlines across the property press
It has been another fantastic period of media coverage for Proper PR’s clients, with stories appearing across a brilliant mix of leading property and financial trade publications as, well as the national press. From major acquisitions and changing market conditions to...
The CEO Effect: Why trust in a leader can add billions to a brand
The property industry is built on trust. Whether someone is buying a home, securing a mortgage, investing in a development or choosing an estate agent, they're making one of the biggest financial decisions of their lives. Long before they compare fees or products,...
The property companies everyone knows… without ever meeting them
Think about the biggest names in the property industry. Chances are you've never dealt personally with every one of them, yet you'll almost certainly have an opinion. Certain property brands have become familiar not simply because of advertising, but because they're...
Could your business survive without advertising?
It's a question that divides opinion. Could a business really thrive without spending thousands on advertising? For some brands, the answer is yes. Companies like Tesla famously spent little or nothing on traditional advertising for many years, relying instead on...
The microphone is the new front page
There was a time when every business wanted one thing: a feature in the national press. A quote in a newspaper or an interview on television was the ultimate seal of credibility. Traditional media coverage remains enormously valuable, but the way people consume...







