The Proper PR Summer Property Newsletter out now!

Property News from Proper PR Summer 2025

As we head into summer you’d be forgiven for thinking that the property industry may quieten down. But with the Renters Rights Act steamrolling through Parliament, likely interest rate cuts looming and a house building agenda from the government that’s had a fire lit under it, I suspect that our sector will remain talked about and busy.

A further factor bringing me to this conclusion is this:

Rachel Reeves’ intention to turbocharge mortgage lending to first time buyers especially with her ‘deregulation’ of salary multiple restrictions. The previous 4.5x maximum approach to the majority of lenders’ loans is to be dispensed with and 6x salary mortgages not just allowed – but encouraged.

This means that a couple on joint earnings of £50,000 can now borrow £300,000 instead of £225,000. A 33% increase.

Transactional activity (and house prices) are sure to respond accordingly.

Enjoy your holidays but before you go, please do take a look at the articles we’ve created below as a glimpse into what’s been going on within the property industry in recent weeks.

Also a hot topic this summer…

Last week, we were proud to speak at the inaugural Kerfuffle Conference at Wembley, joining forces with industry heavyweight Christopher Watkin to tackle an issue that’s quietly impacting agents across the UK: brand invisibility and estate agent marketing.

In an age dominated by search, social, and screen time, it’s staggering that 39.7% of estate agents we polled believe that “social media is not important as a marketing tool.” But as Russell and Chris pointed out on stage, visibility online is no longer optional — it’s critical.

That’s why we launched the Property Brand Index — our own original research revealing just how visible (or invisible) the UK’s leading estate agency brands really are. From press coverage and digital PR to SEO strength and social engagement, the rankings expose who’s rising — and who’s not being seen at all.

And it’s not just estate agents.  Our marketing for house builders insights show that many developers are also missing opportunities to stand out in an increasingly competitive market. Strong brand presence is now essential to winning trust, attracting buyers, and being front of mind in a digital-first world.

The message? If potential clients can’t find you, they can’t choose you.
You can read more about the full research and see how your brand measures up on our website.

By the way, we’re around all summer if you need us!

Read on here.

Russell