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We analysed the top 100 property brands in the UK for their brand visibility online. We looked at the press coverage that each had achieved, their SEO domain authority and their social media engagement.
We then split the 100 into categories, estate agencies, house builders, property portals and property industry suppliers such as conveyancers, mortgage brokers and lenders.
Proper PR, Head of Research.
In an increasingly competitive property landscape, marketing for house builders plays a crucial role in building brand awareness, buyer confidence, and long-term growth. That’s why the Property Brand Index (PBI) evaluates more than just presence—we assess real brand visibility across SEO, digital PR, and social performance.
Whether you’re a national developer or a regional builder, understanding your position in the digital landscape can shape strategy, increase lead generation, and elevate buyer trust.
Want to stand out in the next PBI update? Let’s boost your marketing, sharpen your brand, and help you rise above the noise.