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Rule the SEO, Digital PR & media communications realm with all the latest news, resources, rants & raves from Russell Quirk and the team, at Proper PR, delivering the best in PR Agency News.
The property companies everyone knows… without ever meeting them
Think about the biggest names in the property industry. Chances are you've never dealt personally with every one of them, yet you'll almost certainly have an opinion. Certain property brands have become familiar not simply because of advertising, but because they're...
Could your business survive without advertising?
It's a question that divides opinion. Could a business really thrive without spending thousands on advertising? For some brands, the answer is yes. Companies like Tesla famously spent little or nothing on traditional advertising for many years, relying instead on...
The microphone is the new front page
There was a time when every business wanted one thing: a feature in the national press. A quote in a newspaper or an interview on television was the ultimate seal of credibility. Traditional media coverage remains enormously valuable, but the way people consume...
The psychology behind headlines you can’t ignore
Every day we're bombarded with headlines. Most pass us by without a second glance, while others stop us scrolling and make us want to know more. The difference isn't luck. It's psychology. The best headlines don't rely on clickbait or exaggeration. They tap into...
Proper PR July Newsletter
Summers are always a bit quieter for news given the number of people away on their hols, especially journalists. They call it 'Silly Season' in that broadcasters and newspapers still have to fill their voids with content and hence they often resort to ‘Pothole...
Six books every property professional should pack/download this summer
Our team recommend: Never Split the Difference by Chris Voss Perfect for: Estate agents, negotiators, brokers, developers and anyone who deals with clients. A former FBI hostage negotiator shares techniques for influencing conversations, building trust and negotiating...
Is there really no such thing as bad publicity?
"There's no such thing as bad publicity." Every PR professional has heard it. Usually from somebody who has just appeared in the tabloids for all the wrong reasons. Or after a CEO has accidentally hit "send" on the email that should definitely have stayed in Drafts....
The brands you can’t escape (and why they rarely advertise)
When was the last time you saw a Tesla advert on television? Probably never. Yet it's one of the most recognisable brands in the world. The same can be said for Patagonia, Monzo and, love it or hate it, Ryanair. These companies prove that the most valuable attention...