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Why a focused Property PR agency matters

By: |Published on: Aug 19, 2025|Categories: Uncategorised|

Why a focused Property PR agency matters
And why it makes all the difference when working with estate agents, housebuilders, developers and the wider industry

In an industry as nuanced and fast-paced as property, working with a PR agency that actually understands the sector is more than a nice-to-have, it’s essential.

At Proper PR, we don’t just do PR. We do property PR. That means we speak your language, understand your goals, and know the landscape inside out — from local planning politics to the national headlines that shape buyer sentiment.

 

We know the industry

Property isn’t like fashion, tech, or FMCG. It comes with its own challenges: long lead times, fluctuating markets, complex stakeholders, tight regulations, and highly emotional consumer decisions. Whether you’re an estate agent trying to raise your profile, a housebuilder launching a new development, a developer working through regeneration plans, or a law firm or proptech firm supporting the sector — your PR needs to be precise, informed, and on-message.

That’s where a focussed property PR agency comes in. We don’t need a crash course. We’re already up to speed.

 

We talk to the right people

Having existing relationships with the right journalists, titles, influencers and podcasts is invaluable. We know where your story belongs, whether it’s the Evening Standard Homes & Property, Property Week, The Times Bricks & Mortar, or a niche planning or regeneration title. We know what they’re looking for and what to avoid.

We also know how to translate what you do into language the media and your clients actually care about.

 

We understand the bigger picture

Our campaigns don’t exist in a vacuum. We think about how PR fits into your sales targets, investor relations, brand positioning, SEO, and long-term business strategy. Because for us, PR isn’t just about coverage. It’s about commercial impact.

And when we work across the whole property ecosystem, from agents and architects to mortgage brokers and interior designers, we’re able to connect the dots and spot opportunities that others miss.

 

The bottom line?

Working with a generalist PR agency is fine if you’re after generic results. But if you want someone who gets your world, your challenges, and your customers Proper PR is already one step ahead.