Use specialist Property Sector PR to secure trade press coverage and stand out from the crowd.
Lay down some strong foundations
Think of press coverage like building a property – you need to lay down strong foundations first. Securing coverage in the trade press gives your brand exposure to a focused, expert audience. With our attention on the property industry, we make sure your business gets featured in the key publications that matter most to the sector.
What is Trade Press in the Property Business?
Before looking at why trade press is essential for your property business PR strategy, let’s clarify what it is.
Trade press refers to industry-specific publications that cater to a specialised audience. These readers are engaged and deeply interested in the industry’s developments, making them more likely to connect with your brand. In the property world, examples include Property Week, Show House, Estate Agent Today, Property Industry Eye, The Negotiator, and PrimeResi. These publications cover everything from emerging trends and development news to thought leadership pieces and expert opinions.
When your business features in the trade press, it positions you as a trusted voice in the property sector. Your brand becomes visible to peers, potential clients, and business partners, enhancing your authority and credibility within the industry.
Key Benefits of Including Trade Press in Your Property Sector PR Strategy
- Builds Credibility – By contributing to expert articles and commentary, your business is viewed as an authority in the property market.
- Targets a Specialised Audience – Trade press coverage reaches the right audience—B2B companies and property professionals—who are eager to engage with industry-specific news and insights.
- Increases Industry Visibility – Being featured in trade publications puts your brand in front of key industry players, increasing recognition and expanding your professional network.
What Stories Should You Pitch for Trade Press?
In property business PR, there are countless opportunities to share insights and position yourself as a thought leader. From in-depth opinion pieces (OP-EDs) to smaller commentaries within larger articles, the possibilities are vast. Here are a few story ideas for the property sector:
- Public affairs and their impact on housing.
- Planning and policy frameworks that shape the industry.
- Recent housing data, mortgage rates, or interest rate changes.
- News trends that influence the property market.
- The role of ESG (Environmental, Social, and Governance) in property development.
It’s important to align your business with trending topics to remain relevant and authoritative. Additionally, trade press isn’t limited to business stories; you can also contribute on topics such as interior design, architecture, show home launches, and success stories within your portfolio.
A Property PR Agency that delivers
If you’re an ambitious property agency looking to make your mark, a forward-thinking housing association that wants to stand out from the crowd, or a construction company that needs results fast, securing trade press coverage is a smart move. Leave the competition struggling to be heard and contact Proper PR. We are a property sector PR agency that delivers real results, discover what we do and how we can help you with your forthcoming property project.