Client: Global Payroll Association
Notable moment: Over 400 pieces of press coverage in one day in the UK and internationally
Press: Sunday Times, Mail on Sunday, Sky Australia
Mel Pizzey, CEO comments: “Someone Googled my name and couldn’t believe the coverage”
James Lockett, co founder of proper pr comments: “This is a great example of how reactive PR can secure a great deal of coverage whilst also positioning our client as an authority at the forefront of a global news story. It demonstrates the impact that can be made by creating timely and relevant news content and the fact that our client was on hand to react quickly made all the difference when it comes to the coverage we were able to secure for them.”