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Amongst all PR marketing plans for Estate Agents, clients continue to have a high degree of confidence in traditional media, with the medium of written information being the most trusted.
This is where an accomplished Property Public Relations Agency that works namely with Estate Agents can take you to the next level. Possessing the essential knowledge of the market in which they work, a good Estate Agent PR company will produce unique content and well-written editorial pieces that allow you the opportunity to demonstrate your company’s ethics and beliefs.
Worthy editorial reporting supports your properties and it mirrors your competence of the market, reassuring clients that you are an authentic and dependable business they can invest in with complete certainty. Online article coverage also performs a significant role in boosting your SEO. A high volume of online content being published online that relates to you equates to you ranking higher in the organic searches. This in turn enables potential buyers to discover you, at no extra cost.
All in all, the editorial coverage that an Estate Agent PR company generates for you is crucial to growing confidence for buyers to invest in your properties, and to build yourself as a superior in the market. It should be based on continuing, lasting, connections with the media, acting as a support to your paid marketing strategies, to help you achieve authority and credence.
The reward of this coverage could be, for example, that people may recognise you from local newspapers where you were quoted regarding increasing house prices, a community charity event you sponsored, or perhaps a similar promotional endeavour you undertook in previous months. That’s the power of public relations for estate agents: It enables you publicly to promote yourself and your brand in ways that support your business. This in turn creates leads as it builds that all-important consumer trust.
The team at Proper PR are Property Public Relations specialists. We deliver all you need to position yourself in front of your target audience, raising your profile to the next level.
Ensure that you are ranked as an industry expert within the property marketplace. Allow our property PR agency to elevate your brand. Talk to the experts. Talk to Proper PR.