Talk to
Proper PR
Public Relations With Passion
Public Relations
Delivering smart, savvy publicity that makes a real difference, we are passionate about what we do. No passion, no point!
We
Think Big
All the thinking of a big agency, delivered with a tenacious boutique approach. Your success is our mission.
We Love A
Challenge
We are a team who love the challenge of coming up with ideas to get our clients seen, heard and deliver on their business goals.
We Never Let
The Ball Drop
Serving up dedication and panache in equal measures, you can expect a very hands on and agile approach from us
A force to be reckoned with in the PR world
We are ideas
people
The team at Proper PR are Public Relations specialists delivering everything you need to place you in front of your target audience, raising your profile to the next level.
With dedication and panache in equal measure, their flair with the written word will create comprehensive, content-driven communication strategies that ensure your brand connects with the right audience on websites, social media, and targeted publications.
Meet the team
We are a boutique public relations agency run by energetic and accessible founders that just love seeing their clients receive masses of quality press coverage week in, week out. Disrupting competitive markets, we back up opinion with facts.
Who wants to be vanilla, when you can be Neapolitan with a dollop of hot spicy chilli on top?
Russell Quirk
25 years’ property experience in both traditional estate agency and as a pioneer of the online sector
James Lockett
Adept creative writer and with a deep understanding of journalistic demands regarding print vs digital
Dr Alex Pericli PhD
Graduate in Geography (BSc), Environmental Management (MSc) and Political Theory (PhD)
University of Hertfordshire
WE SPECIALISE IN RESULT DRIVEN PR FOR PROPERTY INDUSTRY SECTORS
A long-running and trusted media relationship with the press ensures that your PR team knows what the media want and exactly how they want it. Compelling press releases, technical opinions, and topical comments will position you as an industry expert within the property marketplace.
Do not underestimate the importance of a good PR agency to elevate your brand. Our strategic mastery will have the competition struggling to be heard.
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Property PR
A long-running and trusted media relationship with the press ensures that your property PR team knows what the media want and exactly how they want it. Compelling press releases, technical opinions, and topical comments will position you as an industry expert within the property marketplace.
House Builder PR
Providing our clients with ground breaking public relations for the house building sector, our experience comes from many years in PR but uniquely our ranks include former house builders and planning experts too. One of our co-founders is a former elected councillor, planning committee chairman and government advisor on housing.
Housing Association PR
Public relations is a vital part of any marketing director’s approach to attracting attention for their organisation. Social housing has become a busy space with around 1500 registered social landlords competing for recognition as the country continues to try to meet demand for affordable homes. At Proper PR We know how to tailor your marketing to stand out from the crowd.
Take a look at the stats and see how ProperPR can increase your ROI several fold.
Client Press
Mentions
Mentions
UK articles
Total
Reach
Audience reached
Comparable
Value
Equivalent advert value
Return on
investment
vs Client cost
Huge press exposure
CREATING VALUE THROUGH COMMUNICATION
Explained By Co-founder
Russell Quirk
Russell Quirk
Russell Quirk Your Go To Property Commentator
“Russell Quirk is a go-to commentator for the media – and little wonder. With over 25 years of experience in the property market under his belt, he knows the ins and outs of the housing market like the back of his hand, and he really gets into the nitty-gritty of it all. He’s regularly seen on TalkTV, GB News, BBC Radio, as well as ITV, Sky and more”.
TwentyEA
How we achieve volume PR coverage across industry sectors
40/50 articles per month
Bespoke audience targeting
Weekly reporting and coverage analysis
SEO friendly
Boutique – Client comms – Deal with the bosses
Research and data focussed
PR Agency News
The Two Russell’s Podcast with Vicky Bibris at The Women in Estate Agency Conference 2025
Nervous public speaker? This episode of the Two Russells profiles Vicky Bibris, boss of Location Location and her challenges around confidence and speaking in public. Given that we interview her straight off the WiEA stage, rather confirms how you can overcome fears....
Construction PR for the Built Environment
Strategic Construction PR for the Built Environment: Elevate Your Brand Presence.In today's competitive construction industry, success goes beyond laying bricks and mixing concrete. It’s about establishing a powerful PR presence that sets your brand apart. At Proper...
The Two Russell’s Podcast: An Deckers live at the Women In Estate Agency event 2025
What an incredible experience the Women in Estate Agency Conference 2025 turned out to be! We hit the road with The Two Russells and went live from the event, catching up with the three inspiring keynote speakers. An Deckers jokes that she is the most wanted lettings...
Our Twitter Feed
Latest @Rightmove property market analysis:
Avg asking prices are up 0.5% on January to £367,000
Huge regional variations in pricing. Scotland up 3%, Wales down 2%. There is no such thing as ‘the UK property market’ as a generic
London too is a mix of market activity.…
“How are young people expected to get on the housing ladder….?”
Well, they could buy somewhere other than Wanstead or White City perhaps? I hear Milton Keynes is nice.
No one has a ‘right’ to buy a home in London, ffs.