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PROPERty BRAND INDEX
rankings of the leading PROPERTY PORTALs in the UK
We carried out a review of the UK’s leading 100 property brands to assess their online visibility. This analysis examined their press coverage, SEO authority, and levels of engagement across social media platforms.
To give a clearer picture, the brands were grouped into key categories: estate agents, house builders, property portals, and wider industry suppliers including conveyancers, mortgage brokers, and lenders.
Select a brand
or top or bottom 10
or top or bottom 10
Select a brand
and compare the data
and compare the data
Want to attract customers?
Strong property portal marketing means more visibility, more enquiries, and more growth. Complete the form below and we’ll show you how to enhance your brand performance.
Dr Alex Pericli
Proper PR, Head of Research.
“The Property Brand Index (PBI) offers a snapshot view of online brand visibility within the sector, drawing on a balanced mix of relevant digital indicators. The rankings widget is based on the overall PBI scores for each brand and are given out of 10.”
Why Property Portal Marketing Matters
in Today’s Market
Property portal marketing today goes far beyond simple listings—it’s about building visibility, credibility, and influence across multiple digital platforms. That’s where the Property Brand Index (PBI) comes in, benchmarking how effectively the UK’s leading portals and property brands are performing online.
The PBI evaluates portals not just by scale, but by their digital presence. Rankings are based on core factors such as SEO authority, media coverage, and social engagement—vital components of a strong property portal marketing strategy.
Whether you operate a niche portal or a nationwide platform, understanding your position in the wider marketing landscape can guide smarter decisions, increase traffic, and strengthen your brand reputation.
Want Help
Improving Your Brand Visibility?
Proper PR partners with estate agents to deliver stronger digital performance through PR, engaging content, and SEO. Ready to take your property portal marketing further and move up in the next rankings? Let’s start the conversation.