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How to solve the UK housing crisis

By Russell Quirk founder of PROPER PR
Officially the most influential PR agency in property By Russell Quirk founder of PROPER PR

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The UK government promises to fix the housing crisis by building 300,000 homes per year from 2024 to 2029.

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Similar promises have been made since the 1980s, yet no more than 200,000 homes have been built in a year since the 1960s.

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The crisis affects first-time buyers, social housing tenants, and those on waiting lists, yet politicians fail to deliver real solutions.

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russell quirk

Russell Quirk, Co-Founder
of ProperPR and housing expert who heads up one of the most influential PR agencies in property has written an essay which he believes provides a solution to the shortage.

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UK Housing Crisis

The top 10 house builders control supply, not out of greed, but due simply to their commercial obligations.

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UK Housing Crisis

This essay pulls no punches, setting out both the problem and the solution to building an extra 100,000+ homes annually, addressing demand and land availability.

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UK Housing Crisis

Will politicians take on this initiative and fix Britain’s broken housing supply, or are they only interested in short-term remedies and headline grabbing glory?

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300,000+ new homes are required each year by 2029

Much is being spoken by our politicians as to how to save the UK housing crisis. Indeed the current government have said that they WILL solve the housing crisis by building 300,000 homes per year between 2024 and 2029.

Talk is cheap

The problem is that the previous government said similar as did all of the governments before that going back to the 1980’s. The reality is that for politicians talk is cheap and often just a headline grab as proven by the fact that no more than 200,000 homes have been built in any year since the 1960’s.

Goverment unable or unwilling to remedy

The UK housing crisis is one that Prime Ministers, Chancellors and Housing Ministers seem unable to (or unwilling) to remedy. And this is a real problem not just for would be buyers of homes, especially first time buyers but also for social housing tenants and those on housing waiting lists whereby there is an ongoing and significant shortage of availability.

Russell Quirk
is the man with the plan

Russell Quirk, Co-Founder of ProperPR is a regular housing commentator for the media and a property expert having been involved in the sector for 25 plus years. And he has written an essay that he believes SOLVES the problem of the UK housing deficit and therefore the crisis of shortage.

Russell Quirk Proper PR

My essay deals with this problem and pulls no punches. It sets out the problem and the solution to building an additional 100,000+ homes each year or in fact any amount that is needed. It discusses how to establish and solve variable geographic demand and sets out where the land to build these new homes can come from.

I wonder when politicians will grab this initiative and use it to fix Britain’s broken housing supply at last? Or are they merely fixated on short term remedies and headlines for which they will receive public credit rather than the pass credit to the next guy? It does make you wonder.

Founder of PROPER PR

Officially the most influential PR agency in property

How to solve the UK housing crisis

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Latest @Rightmove property market analysis:

Avg asking prices are up 0.5% on January to £367,000

Huge regional variations in pricing. Scotland up 3%, Wales down 2%. There is no such thing as ‘the UK property market’ as a generic

London too is a mix of market activity.…

“How are young people expected to get on the housing ladder….?”

Well, they could buy somewhere other than Wanstead or White City perhaps? I hear Milton Keynes is nice.

No one has a ‘right’ to buy a home in London, ffs.

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