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property brand index
rankings of the leading Estate Agents in the UK
We analysed the top 100 property brands in the UK for their brand visibility online. We looked at the press coverage that each had achieved, their SEO domain authority and their social media engagement.
We then split the 100 into categories, estate agencies, house builders, property portals and property industry suppliers such as conveyancers, mortgage brokers and lenders.
Select a brand
or top or bottom 10
or top or bottom 10
Select a brand
and compare the data
and compare the data
Want to attract customers?
Want to boost your estate agent marketing and stand out for visibility, trust, and credibility? Fill out the enquiry form below and let’s start improving your brand performance today.
Dr Alex Pericli
Proper PR, Head of Research.
“The Property Brand Index (PBI) offers a snapshot view of online brand visibility within the sector, drawing on a balanced mix of relevant digital indicators. The rankings widget is based on the overall PBI scores for each brand and are given out of 10.”
Why Estate Agent Marketing Matters
in Today’s Market
Effective estate agent marketing is no longer just about listings and logos—it’s about visibility, trust, and performance across every digital channel. That’s why the Property Brand Index (PBI) exists: to measure and benchmark how well the UK’s leading estate agents and property brands are performing online.
We analyse estate agents not just by size, but by influence. The PBI rankings reflect real-world digital impact, including SEO strength, press presence, and social engagement—key pillars of any successful estate agent marketing strategy.
Whether you’re an independent agency or a national brand, understanding where you stand in the marketing landscape can help shape your strategy, drive more enquiries, and grow your reputation.
Want Help
Improving Your Brand Visibility?
Our team at Proper PR works directly with estate agents to strengthen digital performance through PR, content, and SEO. If you’re looking to improve your estate agent marketing and climb the rankings in next quarter’s index, let’s talk.