It doesn’t matter what the state of the property market is or how many experts and commentators are forecasting differing views on it. Because, whether house prices are rising or falling and regardless of transaction volumes, property businesses need exposure to their target audience of decision makers to thrive.
The property industry is a diverse thing given all of its sub-sectors. Estate agents, letting agents, house builders, mortgage lenders, brokers, Proptech firms, real estate funds, property management companies, co-working spaces, conveyancers … all exist as part of the residential and commercial property world. To attract customers, all of them need to be noticed.
And it’s a competitive place. Very competitive!
In order to stand out from the crowd, you’ll need to actually do something to stand out. And that doesn’t mean throwing all of your money at Google in exchange for expensive paid ads. Engaging in PR lifts brand exposure through press coverage and is seen as more authentic because a third party publications endorsement says that your brand and your people are bona-fide and can be trusted.
Property PR creates credibility and thought leadership
It increases website traffic and leads,and in conjunction with other marketing channels is one of the most powerful tools that a B2B or B2C business can employ. It will also raise your domain authority with Google and boost your SEO (search engine optimisation) performance.
So how can ProperPR can increase your ROI several fold?
