Urban.co.uk Case Study

Emoov purchased the business of Urban.co.uk, an online letting agent, in June 2018.

Urban had received almost no press coverage since inception in 2009 and was little known outside the industry itself. As a B2C brand that relied upon landlord and tenant enquiries to fuel its revenue and growth, PR was essential to create awareness, build the brand and its SEO. And would be far less expensive to execute upon than throwing cash at Google Adwords and Facebook.