Proper PR

Formerly known as PropergandaPR

Launch Your Brand
with ‘ProperPR’

Formerly Properganda

Estate Agency PR. 

Run by property people for property people

“Our website domain authority went up from 24 to 43 in our first 6 months with you. It took our competitors years to achieve this” – Tarquin Purdie,

Property Public Relations.
Stand out, be trusted

“PR at scale wizards…” Marketing Director

Do you want some?
PR for Estate Agents

“They do it frankly better than anyone else I’ve ever seen…” Google Qualified Search Professional

Property Public Relations.
We deliver more than you would expect

“Genuinely astonishing results…” Independent SEO Consultant

Mighty media reach

Total Mentions

UK articles


Audience reached


Equivalent advert value

Return on Investment 

vs Client Cost

Estate Agency PR. How we add up

Why Estate Agency PR works

Explained by Co-Founder Russell Quirk PR

Effective PR for Estate Agents

Estate agency PR is one of the most cost-efficient ways to raise your profile, placing yourself as an authority in the field.  When done properly, Estate Agency PR will showcase your brand to a great multitude through third-party publications that by the very nature of their independence, endorse your organisation as credible and trustworthy.

Having the key ingredient of essential knowledge within the estate agency market to draw from,  the significance of a good property PR agency should never be underestimated.  Let’s not forget, an outstanding reputation within the estate agency industry is worth its weight in gold, and trust is a crucial factor when building strong relationships with your clients. Good PR for estate agents will communicate this to your target audience.

Spending your hard-earned marketing pounds on Google ads, Facebook targeting, radio, print ads, TV, and outdoor is an expensive pursuit, and faced with a public who are wise to the fact that paid media and sponsored content can be contrived, it can often be dismissed as irrelevant.

Estate Agency PR is a vital frontline tool

Estate agency public relations involves creating exclusive media strategies and anticipating what relevant journalists, editors, and influencers are looking for.  Specific brand-building content can then be carefully placed on related media platforms.  Building and maintaining close strategic connections with primary media contacts, opportunities to raise brand profiles through print, broadcast interviews, or online can be seized.

In my opinion Estate Agency PR is a necessary and vital frontline tool, offering quality exposure that engages a core audience, builds relationships, and enables you to stand out, giving you an enhanced reputation and a trusted voice in what is a crowded estate agency market.

PR for Estate Agents News

Cardinal Sins in Marketing: Part 1

Cardinal Sins in Marketing: Part 1

"It's gone a bit quiet and so we're going to cut back on marketing for a while". This is a statement often heard as business quietens down cyclically and seasonally and it's especially popular as a tactic by cash starved start-ups. Yet, the rationale makes no sense....

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Even PR Firms Need PR

Even PR Firms Need PR

We sometimes get asked why we can often be seen on TV and heard on radio talking about the housing market. Surely the job of a PR agency is to secure such coverage for their clients? Great question. Russell and James built the Emoov brand via prolific PR over a number...

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Proper(ganda) – Why The Name Change?

Proper(ganda) – Why The Name Change?

Remember that new kid at school that was good looking and then turned out to be clever AND played sports better than everyone else? They ended up being admired and respected but also secretly gossiped about - and maybe their peers even wanted them to fail here and...

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Our Twitter Feed

Covid #rental arrear woes start to ease for UK landlords - the latest research by @SequreProperty will make welcome reading for the #buytoLet Sector.

The latest UK #HousePrice Index, released today, shows house prices fell by nearly 4% following the initial #stampduty holiday.

But there's no need to panic, as @BFPropertyGroup and @benhamandreeves explain in today's media.

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Proper PR Office
35 New Broad Street, London EC2M 1NH
Tel: 0207 856 0185

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